Crowdfunding 101

Crowdfunding 101: Tools and Strategies for Creative Fundraising

A 3-part class series teaching how to plan, launch, and run a successful crowdfunding campaign. The class series provides students with a solid foundation in how crowdfunding works and what makes a campaign successful, along with a wealth of useful tools and real-world tested strategies. At the end of the series, students participating in all three sessions will have what they need to produce a campaign-ready crowdfunding plan.

Part I: Fundamentals & Groundwork

This lecture covers the basics and social psychology of crowdfunding as well as the groundwork needed to prepare for crowdfunding. We look at project planning and budgeting, and tools and metrics for assessing your capacity to raise funds. We also explore the different types of crowdfunding approaches and the narratives that work for them, and how to build a team and select a platform that serves your campaign.

Part II: Planning, Running, & Closing a Campaign

This lecture covers the details of planning and running a campaign, including tools and timelines for planning, setting up backer rewards that work for you, building a compelling narrative around your campaign, and guidelines for creating effective campaign videos. The class also covers strategies for launching and soft-launching, effective marketing, keeping momentum up during a campaign, what to do if your campaign hits a wall, and things to know at and after closing a successful campaign.

Part III: Campaign Planning Workshop

The third part is a practical workshop session recorded during the live presentation of this class in April 2018. This class session covers several real-world examples of different types of crowdfunding projects. Students presented their crowdfunding plans and ideas, and we provided advice and practical strategy improvements to help hone their projects for success.

To help you get the most out of the class, students purchasing this class as a download are also entitled to a free 30-minute consultation with Morpheus about your crowdfunding project or idea after completing the class.